Speaker at Adobe Summit 2019

Speaking at Adobe Summit 2019 about using personalization in the Internet of Things.

As the evolution of technology leads to the devices which are operated on the cloud, Internet of Things has become uprising field to demand for persoanlized and highly optimized content delivery. Read more at Adobe Experience League

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Latest Technology Blog Post

Your Guide to Successfully Implementing A/B Testing in a Single Page Application.

Your Guide to Successfully Implementing A/B Testing in a Single Page Application.

Single Page Applications, often referred to as SPAs, are rapidly replacing traditional multi-page websites for several reasons today. Performance and user experience are some of the key advantages using a SPA. But when it comes to implementing A/B testing in your single page application, this is where the challenges may arise without proper guidance. This article will demystify the difficulties and guide you through concepts of successful implementation of Adobe Target in any single page application framework, whether this is React, Vue, Angular, Ember, and so on. Read more >

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Blog Post on Personalization

Taking the Lead in Delivering Next-Gen Personalization.

Taking the Lead in Delivering Next-Gen Personalization.

Client-side, server-side, or hybrid — learn all about these Adobe Target optimization and personalization approaches. Find how going hybrid can help you experiment and go beyond your typical marketing use cases to deliver relevant, cross-channel experiences across channels—every time. Read more >

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Self Improvement Post on Medium

7 Universal Steps to Reprogram Your 'Self' to Become a Happy and Free-Spirited Human.

7 Universal Steps to Reprogram Your 'Self' to Become a Happy and Free-Spirited Human..

In our early stages, when curiosity for life’s meaning and existence is just opening up, we start looking for some answers that can take us through the core principles on how to interpret this reality and live a meaningful happy life. It may take years or decades to gain knowledge, experience and wisdom to dive deep into the depths of your consciousness and deconstruct your own reality in order to establish the path towards a fulfilled, meaningful and joyful living. Read more >

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Speaker at Adobe Summit 2024

Speaking at Adobe Summit 2024 about mastering personalization in a Cookieless Future.

Attendees learned how to create a scalable personalization framework with Adobe Target and the Web SDK in this technical session. They discovered how to navigate the cookieless terrain and dived deep into client-side, server-side, and hybrid implementation techniques. I also shared personalization best practices for aligning Adobe Target with Adobe Experience Platform capabilities and benefits.

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